The Advertisement Of Carl Jr. - 1059 Words

Advertisements are everywhere these days and can be extremely annoying. They will try and get people to buy anything from food to cars and everything else in between. Advertisements have also started to rely heavily on the sexual elements to sell its products. An example of this advertisement would be the ad for Carl’s Jr. or Hardee’s. In this ad, it features Paris Hilton standing in a very seductive way holding a cheeseburger. She takes up half of the ad while the other half is of the actual product with some text. Carl’s Jr. started these racy ads back in 2005 and are known to feature models in bikinis in their advertisements to try and attract younger men. This advertisement heavily relies on sexual appeal to sell its products by using a very sexy and provocative Paris Hilton and using double entendre in its text. The intended audience for this Carl’s Jr. Ad is men and only men. This advertisement uses a lot of sexual elements to get men to go to any local Carl’s Jr. and buy themselves a burger. A way that this ad captures the audience is by using pathos. The main part of the pathos appeal is with the sex appeal of Paris Hilton in the photo. They are trying to connect to the emotional side of men. By using Paris Hilton as one of the main focuses, the advertisement can lead men to think that by eating at Carl’s Jr. they can get themselves a woman like Paris Hilton, but if you have ever gone to a Carl’s Jr. before, that is clearly not the case. Another way they are tryingShow MoreRelatedCarls Jr. Commercial1048 Words   |  5 Pagesmen that can be tricked by a mere image of a woman, in a bikini, eating a cheese burger. The advertisements in today’s world have been altered to use women as bait to reel in men and buy the product without any hesitation. If I told you that if you go to Carl’s Jr. and purchase a cheeseburger and a gorgeous model comes with the burger, would you buy it? I sure would†¦if only it were true. Carl’s Jr. is known for having its famous juicy, charbroiled, seven hundred calorie burgers. AnytimeRead MoreRhetorical Analysis on Heidi Klum’s Carl’s Jr. Commercial1109 Words   |  5 PagesThe Carl’s Jr. â€Å"Jim Beam Bourbon Burger† featuring the beautiful Heidi Klum, is one of the company’s top ten commercials. It begins with the model dressed as a parody of Mrs.Robinsons from the movie â€Å"The Graduate†. She continues the commercial by asking a young man name Benjamin, located across the room if he likes bourbon burgers; then takes a big sexual yet nice bite of the burger in her hand. Walking across the room she stops the young man from leaving while shoving the burger into his mouthRead MoreSex Sells : Our World Revolves Around Sex1390 Words   |  6 Pagesthere is one reason for this; sex sells. Major corporations hire advertising firms who’s main objective is to acquire a larger consumer database. For them to accomplish that they use erotic and provocative images that are added unnecessarily to advertisements, which then arouses interest from people in that particular product or brand. Tom Reichert, professor and head of the department of advertising and public relations in the UGA Grady College of Journalism and Mass Communication said, Sex sellsRead MoreThe Media Of Sexual Advertisements1043 Words   |  5 Pages We are all familiar with the extent of sexual advertisements today. Advertisements can be overly erotic and push the threshold to being pornography. Carls Jr. is well known for their sexual advertisements that purposely expose a half dressed women eating a giant cheeseburger. There have been several advertisements of this nature throughout the last decade, but this type of sexual campaigning began with Paris Hilton’s ad for the Spicy BBQ Six Dollar Burger. The ad only showed the burger for aboutRead MoreFast Food Nation By Eric Schlosser1596 Words   |  7 Pagesof the industry. Fast Food Na tion opens with the story of Carl N. Karcher and how he started his restaurant Carl’s Jr Hamburgers. He describes how Karcher, like many other founders of famous fast food chains, came from humble beginnings and gradually built his way up in the business. We see the stories of many other founders such as Ray A Kroc, who marketed the McDonald s franchise and worked for the McDonalds brothers as their advertisement and salesmen. He eventually took over and built up the companyRead MoreMarketing Mix Netflix1467 Words   |  6 Pagesmust consider who the audience is and what the best way is to target them. This could include television advertisements, radio advertisements, mailing and so on. There is no one best way to advertise, it really depends on the product and its audience. This is a very important aspect of marketing, and often times a good or bad promotional campaign can make or break a product or service (Perreault, Jr. McCarthy,2005). The final P in the marketing mix is Pricing, which is the most difficult element toRead MoreBurger King : A Great Place For Run A Business, Like Burger Kings Essay997 Words   |  4 Pagesbuilding in a strip mall and across the street from Arapahoe High School. On the other side is a townhouse complex. Overall, this is an ideal spot for Burger King. Quicklook: Direct Competition - McDonald’s, Smashburger, Five Guys, Wendy’s, Carl s Jr., Jack in the Box, Good Times Indirect Competition - KFC, Pizza Hut, Taco Bell, Del Taco, Subway, Chipotle, Jersey Mike s Subs, Arby’s, Chick-Fil-A Economic - In the community, most people can afford to buy food from Burger King because BurgerRead MoreFast Food War in Singapore673 Words   |  3 Pagestweaking to be suited to consumers abroad. Q4. What type of promotional strategy should each major competitor use? McDonalds encouragement of the nag factor amongst children suggests that promoting the product to children using toys and advertisements would be the best possible strategy. Pizza Hut clearly promotes itself based upon convenience the convenience of tailoring the pizza to the consumers needs and the convenience of delivery. Coupons for discounted delivery and free toppings areRead MoreLove Yourself, There’s No One Better1294 Words   |  6 PagesMarilyn Monroe once said, â€Å"Wanting to be someone else is a waste of the person you are.† Self-esteem is a big controversial issue in our country today. Self-esteem is the confidence in one’s own worth or abilities. Carl Rodgers was the first psychologist to study the benefits of self-esteem. The self-esteem movement began around 1969 and there was a big push when the ‘me’ generation began in 1985 (Stephenson, 2004). Parents and teachers began to praise kids instead of punish them and to teach themRead MoreJob Analysis And Talent Management Essay1391 Words   |  6 PagesHR executive start staffing and selecting. Different types of jobs available in the KFC that will decide by the company management KFC New Zealand comes to Restaurant brands.Restaurant brands means some organisations like PIZZA HUT , STARBUKS,CARL S JR , This organisation owned by the restaurant brands . For example company have vacancies in office administrators role in the head office and in the stores team members, shift supervisors, duty mangers, assistant mangers, and mangers. KFC need

Key Connections Between The Cataloging And The Leadership...

Discussion The purpose of the discussion is to analyze and make clear the main connections between findings from the cataloging and the leadership development sections. Also, it makes clear, how the different themes, as subtracted from the secondary literature, are very closely intertwined. Skills With more than half of the soft skills categorized as skills not wanted, these were found to be less desired among the tenant leaders than technical, hard skills. Soft skills include outreach, assisting other tenants to organize and developing agendas. According to the secondary literature, skills like these are thought to be of particular importance for successful tenant leadership. Although a relatively small number of respondents indicated†¦show more content†¦The very fact that the TNW in itself is a formal leadership program that emphasizes skills acquisition, communicates the importance of this for tenant organizations. Nearly 80% of the tenant leaders wish to receive formal training. The secondary literature is confirmed in the focus group in terms of the value of informal training, such as participating in a campaign. Thus, we stress the importance of both developing structured, formalized training programs and providing the proper environment, where tenant leaders informally can acquire or utilize skills through learning-by-doing A specific group of skills, those in the survey identified as skills wanted and present, make for particularly relevant skills to focus on for FTC. Here, a significant portion of respondents indicated the will to learn more at the same time as another significant portion of respondents claim to already possess the skill. These two facts indicates the basis of initiating some type of mentorship program – either formally, informally or both. Community building As noted by Van Dyke, Dixon (2013), building community among grassroots tenant leaders helps to sustain activism and makes it more likely for activists to gain skills informally through interacting with other members of the community. In regard to the level of engagement in their communities, the FTC tenant leaders know each other well, as apparent

John Bowlby Free Essays

In the introduction to one of his many books, John Bowlby quotes Graham Greene; ‘Unhappiness in a child accumulates because he sees no end to the dark tunnel. The thirteen weeks of a term may just as well be thirteen years. ’ It is quite clear that John’s childhood was not a happy one. We will write a custom essay sample on John Bowlby or any similar topic only for you Order Now He experienced many years of separation from family and it can be connected as to why he developed the theory of attachment. Edward John Mostyn Bowlby, known as John Bowlby, was born in 1907 in London as the fourth of six children. His parents were Sir Anthony Bowlby and Lady May Bowlby. John Bowlby was from an upper class wealthy family. They raised their children to be strong with strict discipline. Showing signs of affections or emotions were looked to be a sign of weakness. His father was a surgeon and was gone most of the time and only saw his children on Sundays. His father also served in WWI, so was absent for quite some time. Bowlby’s mother was not active in her son’s life. She, like most upper class woman, thought that spending time with the child or showing affection towards the child would spoil them. Bowlby, therefore, only saw his mother for a short time each day. It seemed that the only time he was able to spend with her was after dinner during tea time (â€Å"John Bowlby- Child and Adolescent,† 2006). She has been described as being cold and reacted to his needs in the very opposite way that one would expect a mother to. John and his siblings were raised by a nanny, which was common within the upper class. The nanny was there until he was 4 and then left. John was sent to boarding school when he was seven. He later went to the Royal Naval College, Dartmouth. He decided at one point that military school was not for him and attended Trinity College in Cambridge. He studied medicine, which eventually lead him to studying psychology and graduating in 1928. While studying his psychology at Trinity he took time off, spending six months in a school for maladjusted and delinquent children. He later referred to this as the most important six months of his life. While there, he noticed how many of the children had lost their mothers at a very young age. Bowlby was particularly interested in what happened around separation. Rather than going straight into clinical school, he spent a year teaching in two boarding schools, including one for disturbed children. Their early disrupted childhoods intrigued Bowlby, and he decided to combine his medical training with psychoanalytic training. Through his training and studies he became interested in what happened around separation. He and his colleagues observed young children in a hospital and noted their intense and prolonged distress when their parents had not visited. They also did home visits with the children and noticed that the relationship between the mother and child was under stress for weeks or longer. In 1950, Mary Ainsworth joined Bowlby and remained a close and influential colleague throughout his life. Bowlby introduced modern day psychology to the importance of mother-infant relationships and their dynamics (McLeod, 2007). Bowlby extensively reviewed then-current material on institutionalized children separated from parents and came to the conclusion that in order for a mentally healthy adulthood, the infant and child should be surrounded with a warm and intimate relationship with their mother. This bond between the two then would give satisfaction and joy to both parent and child. With this information, Bowlby realized that the current explanation from Freud that infants love their mother because of oral gratification was wrong. His new theory stated that infants are social from a very young age, 6 months to less than two years old. The infants become focused on a particular individual or a few individuals. Bowlby’s aim was to discover the consequences of difficulties in forming attachments in childhood, and the effects this would have on an infant’s later development. He came up with the idea that infants develop a close emotional bond with an attachment figure early in life, and that the success or failure of this earliest of relationships lead the infant to form a mental representation that would have profound effects on their later relationships and their own success as a parent (â€Å"Attachment Theory,† 2011). Although Bowlby was raised in a traditional way for upper class people one could come to the conclusion that the lack of relationships can be damaging. His theory emphasizes the importance of the mother and infant bond. Bowlby’s relationship with his own mother seemed to be negative. When he did have an interaction with her, it was in short periods of time. The only relationship he had with his mother was, therefore, negative. He received no attention or affection from his mother. He also never received attention from his father, who I think could be a figure in infant’s life if the mother is not there. This relationship was also negative. The upper class did not view affection in a positive light. As an infant John was never able to form this attachment to his mother or father for the matter. He did, however, form a deep bond with his nanny. His nanny is the person who raised him and his siblings. It was common for upper class children to form a deep bond with their nannies. They seemed to be the mother or replacement mother. Unfortunately, during a crucial the developmental age of four, John’s nanny left. John has been known to say that this event was tragic and it was like losing a mother (Holmes, 1993). Not having another mother attachment figure then after his nanny left was a negative. Losing a mother figure at such a young age would leave a child not understanding what happened. One would feel lonely and have trouble coping with things later in life. His nanny was the only mother figure he had. To only have that attachment for such a short period of time I feel that it most likely left John wanting more, like most young children would. I feel that because John never had a long or lasting mother to form that attachment with it led him to find interest in this area when he was older. In his studies it was obvious that he was always drawn to children who suffered the same feelings as he did. Many of the children John studied did not have the mother and infant attachment. John was able to recognize this. He always seemed to be intrigued by kids had the same upbringing as him. I feel that it was his connection with these children is what gave him the desire to examine them further. It showed me that he had those feelings as well. John had clearly suffered and most likely was always searching for a reason has to why he felt the way he did. His theory of attachment, I feel, is a true result of his background. I feel that if John had formed an attachment with his mother he never would’ve had any interest in attachment. When someone feels that there is a lack of something in their lives they tend to either bury the feelings or dig deeper and come to the route of the problem. John came to the route of the problem and helped develop a theory for mothers and infants around the world, but also for him. How to cite John Bowlby, Essay examples

Report on Business Intelligence and Business Analytics

Questions: 1. Definition of Business Goal?2. Role of Information System Strategy for Dealing with Competitive Force?3. Different kinds of decisions within the Business Environment?4. The Six Elements of Business Intelligence environment?5. Five Analytical Outputs of Business Intelligence System?6. Usefulness of Business Intelligence and Analytics Support on Decision Making?7. Benefits of Business Intelligence Techniques in Decision Making and Knowledge Management?8. Benefits of Intelligence Techniques for people working in groups?9. Different Types of Systems used for improving Enterprise-wide Knowledge management? Answers: Introduction Business intelligence (BI) is known as the system which plays a crucial role in strategic planning within an organization. According to Loshin (2012), the business intelligence system allows the business organization to store, gather, analyze and access the company data for making a decision. Business Intelligence consists of several methodologies, tools, and applications for collecting data from external sources (Laudon and Laudon 2013). Business analytics is known as the methodical investigation of an organizations data that concentrates on the statistical analysis. This report reflects the study of the business goal and the role of the information system strategy for dealing with the competitive force. It also comprises of different types of decision that are made with a business group. Then the report focuses on six elements of the business intelligence environment and five analytical outputs of the business intelligence system. The report concentrates on the usefulness of business intelligence and analytics support based on decision-making. It provides a brief overview of the benefits of business intelligence techniques depending on decision-making and knowledge management. The report emphasizes on the advantages of business intelligence for the people working in groups. Finally, the report focuses on the different types of systems that are used for improving enterprise-wide knowledge management. 1. Definition of Business Goal According to the given case study based on ethical and social issues in information system, the main goal of Facebook team is to collect many personal information in a technical manner and later on to sell those information to those advertisers who are advertising on the Facebook portal. 2. Role of Information System Strategy for Dealing with Competitive Force The five competitive forces in an industry include: Competitors within an industry. Danger for the new entrants within an industry including its markets. Danger with the substitute products that may capture the market share. Negotiation power of the suppliers. Negotiation power of the suppliers. For overcoming such competitive forces, a business organization needs to follow five information system related strategy. The five basic competitive strategies includes: differentiation, cost leadership, growth, innovation, and alliance (Laudon and Laudon 2013). 3. Different kinds of decisions within the Business Environment In a business organization, the process of decision making in the major factor where the managers get the opportunity to choose a single alternative among various options (Calof, Richards and Smith 2015). The different types of decision making in an organization are as follows: Business decision making: This kind of decision-making determines the business outcomes in a group. Personal decision-making: This decision-making process helps an organization to maintain a good relationship with the customer and the business organization by providing the outcomes (Sharda, Delen and Turban 2013). Consumer decision making: It comprises of choices for determining the usefulness of the business organization in purchase decisions that happens within the business context (Cook and Nagy 2014). Programmed Decision: When some routine problems arise, these types of decisions help to address standard responses (Laudon and Laudon 2013). Non-Programmed Decision: This type of decision-making process helps to solve non-routine problems that occur within an organization (Howson and Hammond 2014). Strategic Decision: Strategic decision helps to develop the entire strategies, goals, and policies of an organization. It helps to monitor the strategic presentation in economical, political, and competitive business structure of the organization (Wixom et al. 2014). Tactical Decision: This type of decision-making process helps to prepare short range schedules, budgets, and plans for optimizing the workloads of the employees and which in turn brings effectiveness in the overall organization (Loshin 2012). Operational Decision: This type of decision directs the usage of resources and enhances the performance of the task within fixed schedules and budgets (Petermann et al. 2014). 4. The Six Elements of Business Intelligence environment The six main elements that are present in Business Intelligence environment are: Data from the business organization: The business organization needs to deal with both the unstructured and structured data that are available in various sources including the Internet and mobile devices (Power 2013). The infrastructure of Business Intelligence: The business intelligence system is an efficient database system that captures each relevant data that are necessary to operate the business processes. The stored data is integrated and combined within the enterprise data warehouse (Calof, Richards and Smith 2015). Business analytics tools: Business analytics tools are some set of software that is necessary to analyze the available data, producing reports, track the business progression with the help of performance indicators (Laudon and Laudon 2013). Executive users and methods: The managers of any business organization enforce an order for the analysis of data with the help of managerial methods which helps to measure the progress of the group and to set up the strategic business objectives (Calof, Richards and Smith 2015). The business analytics itself can produce reports, online screens, and information without the help of powerful senior management team. Delivery platform- ESS, DSS, MIS: The delivery platform including the ESS, DSS, and MIS helps to deliver knowledge and information to several people and firms including senior managers, middle managers, and operational employees (Rausch, Sheta and Ayesh 2013). With the help of a single hardware and software tools present in the business intelligence and analytics packages, the information can be integrated into the manager's mobile platforms. User Interface: Presently, the business analytics software concentrates on visual techniques including scorecards and dashboards that are essential to deliver a report on iPhones, Blackberrys, organizations Web portal, and on different smart handheld devices (Howson and Hammond 2014). 5. Five Analytical Outputs of Business Intelligence System The five discrete outputs that a business intelligence system uses for providing real-time and correct information to users are: Domo: A unique business intelligence solution provides business data without the involvement of IT (Laudon and Laudon 2013). Without digging the masses of the report, it quickly contains all the correct data to the user in real-time. QuantConnect: It is a browser oriented algorithm investment and trading which performs as a back-testing platform. This business intelligent tool is specially designed for financial engineers who allow them to code algorithm within the browser-oriented IDE (Sallam et al. 2014). It also helps to back test the investment strategies of the financial engineers and allows them to play out in real-time. Cyfe: It provides all in one dashboard for business intelligence starting from social media to marketing, infrastructure, and analytics (Minelli, Chambers and Dhiraj 2012). Cafe combines all the information that is required by the user in an easy to view format and helps to analyze dashboards. RetailMETRIX by PivotLink: It is a demanding real-time retail analytics that especially concentrates on the customer's viewpoint. The RetailMETRIX provides sixty primary performance indicators, which enables the retailers to analyze operations, sales, and plans (Sharda, Delen and Turban 2013). It also helps to manage the supply chain within a series of reports and dashboards. RetailsMETRIX helps the business organization to understand their retail and customers. Birst: It provides business analytics, dashboards, and self-service reports within real-time. Brist provides the ability to collaborate, customize, and distribute the real-time business intelligence to the users in any business organization (Sharda et al. 2014). With the help of Brist Live Access, the user can query and analyze the data when extraction is not available. 6. Usefulness of Business Intelligence and Analytics Support on Decision Making The advantages of using business intelligence and analytics in decision making are as follows: Improves the Business Productivity: Business intelligence and analytic support help the business organizations to save the cost and time. It also provides efficient reporting to improve the overall business productivity (Howson and Hammond 2014). The business intelligence system can gather vital information after interacting with customer and thereby present information which is easy to execute, understand, and communicate. Easily Accessing of Crucial Information: The business intelligence gives vital information to the business organizations for improving the decision making skills and to produce a competitive compensation (Laudon and Laudon 2013). Good Return on Investment: The business intelligence provides a substantial return on investment which specifically reduces the cost, improves the margin, enhances the revenue structure, and to force cost avoidance (Sharda et al. 2014). Moreover, the use of business intelligence can improve the business process efficiency, increase employee productivity, increase customer satisfaction, provides better strategic decision-making. Knowledgeable Decision Making: The use of business intelligence and analytics helps the business organizations to make informed decisions by providing crucial information based on the present and past performance of the business organization (Winter, Marjanovic and Wixom 2013). 7. Benefits of Business Intelligence Techniques in Decision Making and Knowledge Management The modern business organizations are getting benefits by implementing the use of business intelligence in decision-making and knowledge management. The lists of benefits are as follows: With the help of business intelligence system, the business organization can track the customers buying habits, sales, and operational parameters, and the inventory turnover (Sallam et al. 2014). The business intelligence system dramatically and consistently supplies easy access to the most significant trends. The business intelligence system is important for any business organization to recognize the problems that occur within the organization and provides best possible solutions to solve the business related problems (Minelli, Chambers and Dhiraj 2012). The techniques of knowledge discovery including data mining and online analytical processing help the business organizations to acquire an individual's hidden knowledge during the process of decision-making (Wixom et al. 2014). Business intelligence systems like Online Analytical Processing helps in demanding analyzes and dynamic reporting 8. Benefits of Intelligence Techniques for people working in groups The people working as a group in any business organization takes the help of business intelligence systems to enhance their decision making power in an efficient way. The business intelligence system helps to eliminate several types of guesswork in an organization. In improves the communication skills of various departments within the organization during coordinating activities (Chiang, Goes and Stohr 2012). Business Intelligence allows the organizations to react quickly to the change in financial conditions, supply chain operations, and client preferences. Business intelligence specifically increases the coordination factor within the working group and which in turn improves the overall performance of the organization (Rausch, Sheta and Ayesh 2013). The information is known as the second important factor of any organization and thus having proper information and securing that information is very crucial which can be fulfilled by using the business intelligence systems (Petermann et al. 2014). 9. Different Types of Systems used for improving Enterprise-wide Knowledge management The various types of systems available which can improve the enterprise-wide knowledge management are as follows: Intranets: The Intranet is classified into two different areas: the web server which is a content repository and the technological infrastructure including the IP networks, HTML format, and universal web browser (Winter, Marjanovic and Wixom 2013). This web server and web browser allows better access to the information for the knowledge workforce and increases the additional skills for the developers of applications. Document Management Systems: The document management systems are a storehouse of corporate records and which stores explicit knowledge (Petermann et al. 2014). The document management systems are also used for controlling the document creation processes and their reviews. Hence, the document management systems are the most critical enterprise-wide knowledge management system (Power 2013). Information Recovery Engines: The technology of information recovery have added several features in their systems which include natural language querying, applicability ranking, and summarizing which increases the speed of finding the information. Workflow and Groupware Systems: Different business organizations use groupware systems for communicating and collaborating within the workgroups. The groupware enables formal conversations when the group members are unable to communicate in real time (Cook and Nagy 2014). For this reason, groupware and workflow systems are used by the business organizations for improving the enterprise-wide knowledge management. Data Mining and Data Warehouses Tools: Many business organizations are creating the data warehouse and they are providing their managers with various data mining techniques for optimizing the relationship between the internal processes, customers, and suppliers (Fisher, Drucker and Czerwinski 2014). The leading business organizations are focusing on maximizing the usage of data mining and data warehousing tools because the knowledge oriented organization are making decisions depending on the increasing complexity of data (Loshin 2012). The knowledge management systems need to supply meaningful access for the data warehouses to support the standard procedure including Structured Query Language and Open Database Connectivity. Conclusion After the analysis of the comprehensive report, it can be concluded that an information system strategy plays a crucial role for overcoming from the five competitive forces. The five analytical outputs of business intelligence system include Domo, QuantConnect, Cyfe, RetailMETRIX by PivotLink and birst. The advantage of using business intelligence and analytics on decision making involves improving the company productivity, quickly accessing of valuable information, right return on investment, and intelligent decision making. References Calof, J., Richards, G. and Smith, J., 2015. Foresight, Competitive Intelligence and Business AnalyticsTools for Making Industrial Programmes More Efficient.Foresight-Russia,9(1), pp.68-81. Chiang, R.H., Goes, P. and Stohr, E.A., 2012. Business intelligence and analytics education, and program development: a unique opportunity for the information systems discipline.ACM Transactions on Management Information Systems (TMIS),3(3), p.12. Cook, T.S. and Nagy, P., 2014. Business intelligence for the radiologist: making your data work for you.Journal of the American College of Radiology,11(12), pp.1238-1240. Fisher, D., Drucker, S. and Czerwinski, M., 2014. Business Intelligence Analytics [Guest editors' introduction].Computer Graphics and Applications, IEEE,34(5), pp.22-24. Howson, C. and Hammond, M., 2014.Successful Business Intelligence: Unlock the Value of BI Big Data. McGraw-Hill Education. Laudon, K.C. and Laudon, J.P., 2013. Management Information Systems 11e Loshin, D., 2012.Business intelligence: the savvy manager's guide. Newnes. Minelli, M., Chambers, M. and Dhiraj, A., 2012.Big data, big analytics: emerging business intelligence and analytic trends for today's businesses. John Wiley Sons. Petermann, A., Junghanns, M., Mller, R. and Rahm, E., 2014. Graph-based data integration and business intelligence with BIIIG.Proceedings of the VLDB Endowment,7(13), pp.1577-1580. Power, D.J., 2013.Decision Support Analytics and Business Intelligence. Business Expert Press. Rausch, P., Sheta, A.F. and Ayesh, A. eds., 2013.Business intelligence and performance management: theory, systems and industrial applications. Springer Science Business Media. Sallam, R.L., Tapadinhas, J., Parenteau, J., Yuen, D. and Hostmann, B., 2014. Magic quadrant for business intelligence and analytics platforms.Gartner RAS core research notes. Gartner, Stamford, CT. Sharda, R., Delen, D. and Turban, E., 2013.Business Intelligence: A Managerial Perspective on Analytics. Prentice Hall Press. Sharda, R., Delen, D., Turban, E., Aronson, J. and Liang, T.P., 2014.Businesss Intelligence and Analytics: Systems for Decision Support-(Required). Prentice Hall. Winter, R., Marjanovic, O. and Wixom, B.H., 2013, January. Introduction to Business Analytics, Business Intelligence, and Big Data Minitrack. InHICSS(p. 3767). Wixom, B., Ariyachandra, T., Douglas, D., Goul, K.M., Gupta, B., Iyer, L., Kulkarni, U.R., Mooney, B.J.G., Phillips-Wren, G. and Turetken, O., 2014. The current state of business intelligence in academia.Communications of the Association for Information Systems,34(1), pp.1-13.