Marketing Strategy of Cadbury

Marketing Strategy of Cadbury Cadbury India is a food product company dealing in Chocolate Confectionery, Beverages, Candy and Snacks. Cadbury is the market leader in Chocolate Industry with a market share of 70%. Some of their favorite products are Cadbury Dairy Milk, Perk, 5 Star, Celebrations, Eclairs, Gems and Temptations, Bournvita. John Cadbury, the founder of the Cadbury business was born on 12th August 1801. Cadbury was founded 200 years ago when John Cadbury has opened his shop in Birmingham selling chocolate and cocoa with other glossary. Cadbury started its operation in India in 1948 by importing chocolates and distributing in the Indian Market. This project shows some research on current marketing strategy used by Cadbury in Indian market. I have also try to find some of Strength, Weakness, Opportunity and Threats of the Cadbury for Indian chocolate industry. Table of Contents 3 1. About Cadbury 4 2. Cadbury in India 4 3. Aim Objective of the Project 6 4. Comparative Analysis 7 5. Marketing Mix of Cadbury 9 10 6. Current Marketing Strategies used by Cadbury and Market Segments 14 7. SWOT Analysis of Cadbury 16 8.Conclusion 17 9. Reference List 18 About Cadbury Cadbury was founded 200 years ago. Cadbury is a food product company producing Chocolate products. They are the market leader of this industry holding 70% of the total market share. Some of the well-known products of Cadbury are Dairy Milk, Perk, 5 Star, Eclairs, Celebrations, Temptations, Bournvita and Gems. John Cadbury, the founder of the Cadbury business was born on 12th August 1801. In 1984, he opened his first grocery shop in Birmingham. He sold cocoa, chocolate products for drinking, which were prepared using pestle and mortar, as well as other products. In 1831, John decided to start manufacturing on large scale. He purchased a warehouse for it. Cadbury is one of the largest companies in the world. In 1840, they introduced chocolate for consumption with very decorative packaging. The most widely known and top grossing product, Dairy Milk, was launched in 1905 to compete with the leading brands of Swiss milk chocolates. By 1913, Dairy Milk had become the companys bestseller. After a few years it gained the recognition as a leading chocolate product. (Cadbury, n.d.) Cadbury in India Cadbury India is a fully owned subsidiary of Kraft Foods Inc. In 1948 Cadbury starts its operations in India by importing chocolates, but today it owns five manufacturing companies and 4 sales offices. Its corporate office is in Mumbai.   The core purpose of Cadbury was to make today delicious. In India, Cadbury operates in four categories i.e. milk food drink, chocolate confectionery, candy and gum. Cadbury is the market leader in chocolate business. The pure taste of Dairy Milk describes the taste of chocolate for Indian consumers. Bournvita is the leading product in milk food drinks and candy halls is the leading product of candies in the country. Since 1965, Cadbury has also started the farming of cocoa in India. (Cadbury India Ltd., n.d.) Aim Objective of the Project Aim: To examine the marketing strategies and SWOT analysis of Cadburys Dairy Milk. Objectives: By conducting research to evaluate marketing strategies and to know the Strength, Weakness, Opportunity and Threats of Cadbury by using proper theories. Comparative Analysis The Indian chocolate market is getting bigger and better. On one hand there are imported varieties and on the other companies like Cadbury launch their own products of international standards. In India in early 90s market share of Cadbury was 80% but after the Nestle enters to Indian Chocolate industry the Cadburys share reduce to 70%, 15% share is hold by Nestle, 15% by Amul and other companies. The higher competition is between Cadbury and Nestle as Nestle is trying to have tough fight with Cadbury. (Indian Mirror, 2011) Nestle India Ltd: Nestle was connected with India since 1912. They set up first manufacturing unit in 1961 in India and then they open total 7 manufacturing units in India up to 2006. They were manufacturing Milk Products and Nutrition, Beverages, Cooking Aids. They launched there Premium Milk Chocolate, Milky Bar, Crunch and Bar One in India against the competition of Cadbury Dairy Milk and 5 Star. (Nestle India Ltd., n.d.) Kit Kat was Launch in India in 1995 and it becomes the worlds most popular chocolate within a short time of its launch and it was according to the target of the Nestle. Against the competition of Kit Kat Cadbury launch its Perk, to safeguard its brand. Kit Kat and Perk was a new product segment in the form of wafer chocolates as anytime snacks. Kit Kat sells was more than the Perk in the outlets where both were available. There was a neck to neck competition between both the products. It was also said threat it was dangerous for the mother products of Cadbury Dairy Milk. Amul: Amul Milk Chocolate, Badam Bar, Crunch and Fruit N Nuts were launch by Gujarat Cooperative Milk Marketing Federation (GCMMF) in 1974. But due to lack of its focus on international market and it was not able to raise its market shares. (Gujarat Co-Operative Milk Marketing Federation, 2000-2001) Marketing Mix of Cadbury After segmenting the market and positioning itself to outdo their competitors, it needs to come up with different strategies. The 4 Ps used by Cadbury are: Product: The Company should design and manufacture its products so as to improve the customer experience. Product Success The meaning of Product is anything tangible or intangible that can be offered to the customers for the proposed market segments either in the domestic or international market. It includes packaging, guarantee, quality etc. Every company will compete for customers by satisfying their expectation constantly. But the best company will go beyond the expectations by delivering additional benefits, which they would have never imagined. Cadbury offers a wide variety of products which include: I. Chocolates: Fruit Nut, Dairy Milk, Perk, 5 Star, Eclairs, Gems, Temptation, Nutties, Milk Treat. II. Beverages: Drinking Chocolate, Bournvita and Cocoa. III. Snacks: Bytes IV. Candy: Halls V. Gums: Bubbaloo Place:  The place means to identify the physical distribution of the product where the product should be available for the customer at the right place, time and quantity. It also consists of roles of channel for distribution. For the success of any product in the Indian market, the product should be introduced to the retail shelves. Buyers play an important role for its success rather than brand and market shares. With the increase in technology and competitive pressure, it is difficult to retain a unique product for a long period. The brand that gets the greatest number of customers, sells the most products. Proper channels of distribution also play an important role. If the product reaches the market at the right time, only than will the consumer will have access to the products. Increases in distribution and channel cost go together. Marketing cost of Cadbury is 18% of its total cost which is higher as compared to Nestle and Parry. Price: Pricing is the most important part of a marketing mix as it is the only area by which revenue is generated for the company. Price includes the catalog prices, discounts available and different options available for financing etc. Before deciding the price strategy the feasible reactions of the competitors are also have to be taken into consideration. The pricing of the product must consider the appropriate demand-supply equation. The strategy used by Cadbury for satisfying the value that all the customers buy the product is using the expectation they have about how much the production is worth to them. Cadbury has introduced various products for different customer segments so that every customer segment has different expectations of price from the product. Therefore maximizing the returns includes maintaining right price level for each segment and then increasing moving through them. Promotion: Where and when can you get across your marketing message to your target market? Effective advertising attracts and generates supporting feelings for any business. To reach out to the consumers, communication plays an important. For the marketing of any product, advertisement and promotions are the best means of communication about the product to the end user. Cadbury does its promotions through Televisions, consumer contact activity, etc. Some of the most famous marketing campaigns of Cadbury are: Khane Walon Ko Khane Ka Bahana Chahiye for Cadbury Dairy Milk Thodi Si Pet Pooja Kabhi Bhi Kahin Bhi for Perk Cadbury gives special promotional offers during festivals like Diwali, Holi, etc. and special occasions like Valentines Day. It continuously introduces new products to maintain its brand and to expand its market share. Current Marketing Strategies used by Cadbury and Market Segments Current Marketing Strategy used by Cadbury: To encourage the consumers Cadbury uses many strategies. Some of them are as follows: On Every Hand Everywhere: The customers demand flawless services from the salesmen and they have to deliver that to the customers. Cadbury is the market leader in confectionery and chocolates. Their sales team plays an important role in the success. They regularly conduct surveys of consumers choice and requirements. They deliver the products not only in the super markets but also in the small shops, so that every segment of the customers can easily get their products. They also provide selling techniques. Growing with Emerging Markets: Revenue of the company grows with the emerging markets. They continuously modify the products to fulfill the requirement of all segments of consumers. This strategy leads them to a growth of above 20% annually for the past three years. A strong foundation: Since 1948, Cadbury is serving their products in India and they have created a very strong tradition and leadership position. They are the number one chocolate brand with a share of about 70%. Today only one third of the population buys the chocolate so Cadbury is challenged to introduce the pleasure of Cadbury to many peoples. Growing with the market: To attract the broader range of consumers is the main target the Cadbury. They created a base range of their acceptable chocolate brands at more reasonable and affordable price. They also introduced the gift range products for the customers segments with high-income group. Functional advantage: Cadbury Bournvita was launched in India in 1948 and it always required providing nutrition that helps in the development and growth. Today the natural goodness of milk, chocolate and malt is prepared with vitamins A, B1, B3, B6, B12 and C, plus protein, iron, calcium, manganese, zinc, and folic acid. It is also known as a cup of confidence. Affordable luxury: Cadbury has increased their presence in the candy in the form of halls and Cadbury dairy milk Eclairs. Eclairs became more popular in the markets with a hotter climate. The consumers find the delicious taste of chocolate in the middle that easily melts in the mouth and not in the hot climate. It is also an affordable chocolate for everyone. The new Eclairs Crunch is with more crispy caramel shell for hot climatic conditions. Market Segments Market place includes different segments of customers having different needs and wants. It can be classified as: Geographic Segmentation: It is to divide the market on the basis of its location, regions, towns, city or country. Demographic Segmentation: It is most common basis of market segmentation. This factor is directly related to the demand of the product and it is easy to measure. It can be classified as age group of consumers, gender, Life style, income of family etc. Psycho graphic Segmentation: it divides the consumer of the basis of social class, lifestyle of consumers or personality. This helps the company to examine the quality that how a person thinks, feels, and behaves.   Behavioral Segmentation: It divides consumer on the basis of their attitudes, knowledge, response or uses to a product. Considering all the above factors, Cadbury has targeted different segments within the market as: Break segment some products are consumed during short breaks with coffee and tea, for example snack range and Perk. Desire segment under this segment products are purchase on desire, for example Cadburys Dairy Milk, temptation etc. Take home segment this segment express the products that are purchased from supermarkets and taken home for consumption, for example Bournvita. SWOT Analysis of Cadbury SWOT Analysis is the method to evaluate the Strength, Weakness, Opportunity and Threats involved in an organization. It includes identifying the internal and external factors that are favorable or unfavorable to achieve the objectives of the organization. Strength: 1. Largest global confectionery supplier. 2. Market leaders in three sectors: Chocolates, Confectionery and food drinks 3. Cost of Production is low due to economic of scale which leads to higher profit and better market penetration. 4. High financial strength. 5. Strong brand name and leader in innovations. Weakness: 1. Poor technology in India as compared to other nations 2. Limited key products as it is depended only on chocolates and beverage market compared to other competitors. Opportunities: 1. Growing middle class and growing urban population. 2. Increasing gifts cultures. 3. Substitute to Mithais with higher calories/cholesterol. 4. Increasing concept in departmental stores- desire @ at cash counters. 5. Opportunity increases with increase in market shares by acquisition. 6. Transfer production to low cost countries where labour cost and raw material will be cheap. 7. Introduction of new products with low fats. Threats: 1. Due to highest brand equity and low cost, it is successful in India. 2. Globalization will bring in better brands for upper end of the market. 3. High fats and calories in the products of Cadbury may reduce the demand of the consumers who are conscious of nutrition and healthier lifestyles. 4. Competitive pressure from other national and global suppliers. Conclusion Brand plays an important role for growth in todays competitive business environment. It helps to maintain profitability in long run by differentiation in the products and loyalty of customer. Cadbury Dairy Milk brand has developed its Megabrand Product range having its own identity, but now they all comes under the Dairy Milk brand. This proposal is planned to maximize the strength of the Cadbury Dairy Milk brand. The strategy involved a packaging and range refreshment strategy, which has resulted in a unified innovative Dairy Milk brand. Having exceeded initial sales targets by a considerable margin, the strategy can be considered a success! Branding is also one of the most important parts of any business whether it is small or large, B2B or retail. An effective brand strategy results into the major periphery in increasingly competitive markets. The foundation of the brand is your logo, website, packaging and promotional materials all of which should integrate your logocommunicate y our brand.

Hybrid Electric Cars, Combustion Engine driven cars and their Impact on Environment Essay

Fig. 1. Estimated grows of Planet Earth Population But the expected grow of automobiles will grow much rapidly. The growth will be caused mainly with inevitable living standard improving in many countries like Africa, South Asia and South America together with enlarging of population in these regions. The estimated grows of automobiles over whole Earth is shown in Fig. 2. From comparison of both figures results that the population may grow between years 2000 to 2050 from 6 to 10 milliards that means 1. 7 times, but the expected vehicle number will grow from 0. 7 to 2. 5 milliards that is 3. 6 times. This work was supported by Research Center of Combustion Engines and Automobile Technology. 40 35 30 25 20 15 10 5 0 1980 Rada1 1990 2000 2010 2020 2030 years Fig. 3. Total world production of CO2 These problems are so serious that they became very important theme of international discussions. Results of these discussions were settled in the Kyoto Protocol. Kyoto Protocol is an agreement made under the United Nations Framework Convention on Climate Change (UNFCCC) Automobiles produce approximately a half of the total world production of CO2. Let us imagine that a good new car produces approximately 160 g of CO2 pro each km. There are many possibilities how to diminish this terrible amount. Electric hybrid cars are produced in enlarging numbers and they reach enlarging popularity between customers. They bring a new possibility how to diminish the world CO2 production. II. ELECTRIC HYBRID CAR SYSTEMS Hybrid electric vehicles combine electric and internal combustion engine drive. Hybrid electric vehicles combine the zero pollution benefits of electric motors with the high fuel energy density benefits of the thermal engine. Hybrid electric drives adjust the combustion engine load and revolutions into the point of best motor efficiency and lowest motor emissions. [1], [4], [6], [7]. A. Basic Drive Configurations Series hybrid drive in Fig. 4 presents a combination of different energy sources. In the picture the energy sources are the combustion engine and the battery. The internal combustion engine ICE propels a generator. Total power in form of the generator electric power and the battery electric power are summed in the traction motor. There is no mechanical connection between ICE and wheels. internal combustion engine generator ICE gear box GB battery traction motor TM BAT ICE Fig. 5 Parallel hybrid drive G battery Combined switched hybrid drive in Fig. 6 is based on series hybrid drive with mechanical coupling using a clutch between generator and traction motor. It is series hybrid drive when the clutch is off. BAT traction motor internal combustion engine ICE TM generator G battery BAT coupling Fig. 4. Series hybrid drive Battery acts as energy buffer. Advantage of series hybrid drive is the possibility to operate the thermal engine ICE in optimal revolutions quite free from the car velocity. That results in low specific fuel consumption and in low gas emission for any traction load and car velocity. Efficiency of energy conversions in the system must be taken in account. Parallel hybrid drive in Fig. 5 is a combination of ICE and electric traction motor on the same shaft. Traction motor is supplied by battery and its output is separated from the ICE output. Final traction torque is sum of both motors torque. Power transmission is more effective than in series hybrid drive because the mechanical ICE output is not transformed in electrical output. But the ICE cannot work in optimal load regime because its speed is not free from the car velocity. traction motor internal combustion engine TM Fig. 6. Combined switched hybrid drive The generator supplies the electric energy to the traction motor. When the car speed and ICE speed and power are high but the difference between ICE speed and car speed is small, it is better to operate the scheme as parallel hybrid drive and the clutch is on in such a case. On this regime the ICE power and speed are high and the ICE can operate with small output changes. The difference between desired traction output and ICE optimal output is stored in or discharged from the accumulator. The drive is depicted in Fig. 9. It consists with gasoline engine, double rotor DC generator, and traction motor. traction motor Combined hybrid with planetary gear in Fig. 7 is a topology where mechanical power splitting is used. The splitting is performed in the planetary gear. In this scheme the generator rotates with speed, which is difference between the ICE and car speed. This solution allows splitting the ICE output into two parts. rotating stator control unit generator ~ ~ generator gasoline engine traction motor ICE planet gear Fig. 7. Combined hybrid with planetary grar The first part is proportional to the difference between the ICE and car speed and the second is proportional to the car speed. The first part is transformed into electric energy in the generator and supplied to the traction motor. The second part is transferred by the output planet shaft directly to car wheels. This scheme allows controlling the engine speed and torque and this is the way how to minimize fuel consumption. Electric power splitting drive using DC machines was used on Czechoslovak express motor cars in the year 1936. The patent document was emitted in Czechoslovakia with Nr 53 735 on 25. February 1936. [1], [2], [3]. DC machines were usual on railway vehicles at that time. The vehicle was called :†Slovenska Strela† and remained in service till the year 1950. It should be reconstructed and modernized later on. But electrification of the main railway connection between Prague-Kosice replaced this very interesting vehicle with express electric locomotives. Fig. 8. Express railway car â€Å"Slovenska Strela† clutch rotor output shaft Fig. 9. Electric power splitting drive of express car â€Å"Slovenska Strela† The ICE drives a DC generator which â€Å"stator† and rotor can rotate separately. The â€Å"stator† is firmly coupled with the ICE shaft. The rotor is coupled with car wheels. On the car shaft is mounted a DC electric traction motor supplied by the voltage induced in the generator. The splitting is performed in the generator. The relative speed between generator â€Å"stator† and rotor is difference between the ICE and car speeds. This solution allows split the ICE output into two parts. The first part is proportional to the difference between the ICE and car speed and the second is proportional to the car speed. The first part is transformed into electric energy in the generator and supplied to the traction motor. The second part is transferred directly by means of electromagnetic torque in the generator air gap to the car wheels. This scheme allows controlling the ICE speed independently from the car speed and this is the way how to minimize fuel consumption. Model of Electric Power Splitting Drive Using AC Machines was implemented in the laboratory of Josef Bozek Research Center of Engine and Automotive Technology at the Technical University in Prague. The physical model of the drive is seen in Fig. 10. It is experimental electric hybrid car drive of a small power. [5], [9], [11], [13], [14], [15]. The output is 7. 5 kW, 0 – 6000 min-1.. Electronic converters and supercapacitor EC are integrated in the circuit between electric power divider SPGM and traction motor TM. The super capacitor as a peak energy storage has 100F, 56V and 400 A. It is able to accept the kinetic energy during braking the vehicle of the mass 1500kg from the velocity 60km/hour and regenerate it during next speeding up. Principle of the system is depicted in Fig. 10. The combustion engine COM ENG drives the electric power divider SGPM. The power divider is a special double rotor synchronous permanent magnet generator. The first rotor is firmly connected with the combustion engine shaft. The second rotor is firmly connected with the traction motor TM and with car wheels. The traction motor is supplied with electric power induced by differential velocity between first and second rotors. Parameters of this electric power (voltage, current and frequency) are changed in electronic converter in EC. Power of the combustion engine is divided into two parts. used for evaluation and comparison of car’s performance, pollution production, efficiencies etc. Simulations were performed on New European Driving Cycle NEDC. The NEDC is shown in Fig. 11. Total distance 10,9km Speed (km/hour) EC ELM CLUTCH COM ENG TM SGPM base Fig. 10. Physical model of Electric Splitting Drive Using AC Machines The incoming power P1=T1* ? 1 is the power of combustion engine producing torque T1 at angular velocity ? 1. Torque T1 is transferred with electromagnetic force to the second rotor, rotating at angular velocity ? 2 which is the same as car velocity. Power transmitted to car wheels by this torque is therefore Pm=T1*? 2. Remaining power is induced by magnetic field into the electric winding arranged on the second rotor. Neglecting losses this power is Pel=P1-Pm=T1*(? 1-? 2). Power Pel is transferred via electronic converter in EC to the traction motor TM and finally added to power Pm on car wheels. Incoming power P1 from combustion engine is by this technique divided into two parts Pm and Pel. Combustion engine can rotate with angular velocity which does not depend from the car velocity III. SIMULATION OF FUEL CONSUMPTION OF HYBRID ELECTRIC CARS Main advantage of electric hybrid cars is the diminishing of fuel consumption. The production of CO2 depends on the fuel consumption and on the working conditions of the ICE. The working conditions of the ICE are much better in electric hybrid cars than in conventional cars generally. Simulations were done with the mathematical model of Electric Power Splitting Drive Using AC Machines. Measured parameters and features obtained in the laboratory [11], [13], [14] were used for the simulation. The mathematical model of a conventional car and hybrid electric car with electric power divider was established in [15] [16] Comparisons of this art are usualy done on different standard driving cycles. Standard driving cycle represents a driving pattern of a certain geographic region (North America, Europe, Asia-Pacific). These driving cycles are Time (s) Fig. 11 New European Driving Cycle Parameters of compared cars and results of simulation are shown in Tab. 1 TABLE I SIMULATION RESULTS Vehicle type, manufacturer Driving Cycle Total mass (kg) Specific Consumption during total NEDC (l/100km). Total emissions CO2 (g) Specific emissions (g/km) First case Second case NEDC Skoda 1. 2HTP NEDC 1450 1120 5. 1 5. 9 1333 1540 122. 9 142 Model Fabia Two cases are shown. In both of them the New European Driving Cycle was simulated. Case first: Hybrid electric car with electric power divider. The mass of the car respects the additional mass of electric part of the powertrain. Case second: Conventional car Skoda Fabia 1. 2 HTP. The results shown in Tab. 1 allow to make following conclusions: When comparing fuel consumption and CO2 emissions between hybrid car with electric power divider versus conventional car of the same class (that means the same primary ICE engine power and respecting additional mass of the electric powertrain machines), we can conclude that the fuel consumption and CO2 emissions are significantly lower at the hybrid car. Hybridization of such cars brings not only fuel savings but also is much more environmentally friendly. I. CONCLUSION The production of dangerous greenhouse gas emissions and consumption of world energy resources become a serious problem. Especially CO2 emissions can influence the climate stability of Planet Earth. The automobile business contributes to this development a lot. But the automobile technology has space to be improved. The electric and hybrid electric vehicles can contribute to diminishing of fuel consumption and green gases production. The hybrid electric vehicles makes it possible to operate the combustion engine in more suitable regimes with better fuel combustion conditions. Some hybrid systems even enable to operate the combustion engine in best relation between power and revolutions. Systems with power dividers allow the engine to operate in revolutions that are quite independent from the car velocity. Simulations were done with the mathematical model of Electric Power Splitting Drive Using AC Machines. Measured parameters and features obtained in the laboratory were used for the simulation. Simulations were performed on New European Driving Cycle NEDC. Results of one commercial car and one hybrid electric car with electric power divider are published. Fuel consumption of the hybrid car on the new European Driving Cycle was 5,1 l/km. The commercial car consumed 5,9 l/km. The hybrid car consumption is 13. 6% lower then at commercial car. Similar numbers were obtained with respect to CO2 production. The hybrid car produced 1333 g CO2 on the New European Driving Cycle. Commercial car produced 1540 g CO2. Hybrid car with electric power divider produced 13. 5% less CO2 . REFERENCES [1] V. Klima : Electro-mechanic drive DELKA and its comparison with Dieselelectric drive. (Elektro mechanicky pohon DELKA a jeho srovnani s normalnim Diesel-elektrickym pohonem. ) Elektrotechnicky obzor 1949, Nr. 19, Pg. 489-496 [2] J. Sousedik : Patent document Czechoslovakia Nr 53 735 from 25. February 1936. [3] J. Bilek: Electric drive of motor cars â€Å"Slovenska strela† (Elektricka vyzbroj motorovych vozu â€Å"Slovenska strela†). Elektrotechnicky obzor 1937, Nr16, Pg249-253, Nr. 21 Pg. 331-336. [4] J. Mierlo: Simulation software for comparison and design of electric, hybrid electric and internal combustion vehicles with respect to energy, emission and performances. Vrije Universiteit Brussel. [5] Z. Cerovsky, P. Mindl, S. Fligl, Z. Halamka and P. Hanus: Power Electronics in Automotive Hybrid Drives, 10th International Electronics and Motion Control Conference EPE-PEMC Cavtat- Dubrovnik Croatia, September 2002, ISBN 953-184-047-4 [6] T. Denton : Automobile Electrical and Electronic Systems, SAE International ISBN 0 340 73195 8. [7] Michael H. Wesbrook: The Electric and Hybrid Electric Car, The Institution of Electrical Engineers, 2001, London [9] Lettl, J. , Fligl, S. : Matrix Converter in Hybrid Drives. Proceedings of 8th International Conference â€Å"Problems of Present-day Electrotechnics PPE 2004†, vol. 3, pp. 77-80, Ukraine, Kyiv, June 7-10, 2004, ISSN 0204-3599. [10] Lettl, J. , Fligl, S. : Matrix Converter Control System. Progress In Electromagnetics Research Symposium PIERS 2005 Proceedings, pp. 395-398, China, Hangzhou, August 22-26, 2005, ISBN 1-933077-07-7. [11] Cerovsky Z. , Mindl P. : Super-capacitor in hybrid drive. International Symposium on Electric Machinery in Prague ISEM 2003 , str. 110-111, ISBN 80-01- 02828-3 [12] Zdenek,J. : „Vibrationless Drive Controller Software Designâ€Å". Proc. of XI. int.symp. ISEM2003. Sept. 2003. Prague, pp. 158-165. [13] Cerovsky,Z. – Mindl,P. : Hybrid Drive with Supercapacitor Energy Storage, FISITA Conference Barcelona. F193m 2004. [14] Cerovsky Z. , Mindl P. : Efficiency of Hybrid Electric Vehicle Powertrain using Electric Power-Splitting Synchronous Generator with Permanent Magnets. IPEC-Niigata 2005 [15] Mildorf M. : Mathematical model of a drive and fuel consumption of hybrid vehicle. Diploma thesis. 2007, Czech Techn. Uni. Prague. Faculty of El. Eng. [16] Simkova L. : Mathematical model of hybrid car. Bachelor thesis 2004. Czech Techn. Uni. Prague. Phaculty of El. Eng.

How to Convert a Traditional Organization to a Learning Organization

Communication is the sharing of information for a variety of purposes including informing, persuading, motivating orinfluencing. There are two general ways of delivering the information: formal and informal communication channels. Formal Communication in the Workplace Formal communication is organized and managed information that is shared with relevant individuals in order to secure coordinated action throughout the organization. Formal communication channels are based on an individual’s role in the organization and distributed in an organized way according to the established chain in organizational charts.Typically, formal communication flows â€Å"downward† from executives to directors to managers to staff regarding company direction and instruction and â€Å"upward† from staff to managers to directors to executives in the form of data and reports. The communication flowing through these channels iss   pecific to the jobs and departments. Such formal communication is well established and planned. For example, reports and data from staff are organized are generally submitted prescribed templates and according to a set schedule.Communication focused on a company’s strategy and direction, which originates from company executives, is funnelled through the organizational chart and changed in such a way to be relevant to each department and manager. What starts out as â€Å"high-level† communication on corporate strategy needs to be thought out through planning sessions so that the communication provides direction and is actionable for the individuals who implement the tasks of the strategy.The better the communication the better employees and staff will understand what is expected and required of them. advertisement Communicate Better, Lead Better Successful people are good communicators. Enhance your communciations skills with the guide to Being an Effective Communicator. Informal Communication in the Workplace On the other hand, informal communication in the workplace satisfies a variety of needs, particularly social and emotional, and are not based o n the positions individuals occupy within the organizations.As a result, the communication is not managed or planned in any organized fashion. It’s more relaxed, casual and tends to be spread by word-of-mouth quickly throughout a department or organization because it’s not restricted to approvals and an established path of distribution. Probably the most common term used for the informal communication in the workplace is â€Å"grapevine† and this communication that is sent through the organizational grapevine is often considered  gossip  or rumour.While grapevine communication can spread information quickly and can easily cross established organizational boundaries, the information it carries can be changed through the deletion or exaggeration crucial details thus causing the information inaccurate – even if it’s based on truth. The use of the organizational grapevine as an informal communication channel often results when employees feel threat ened, vulnerable, or when the organization is experiencing change and when communication from management is restricted and not forthcoming.When used with thought and planning, however, there are several advantages of grapevine communication. It can * spread information quickly throughout an organization * serve a social purpose * reduce stress and anxiety * can be used to identify problems or lack of satisfaction in the workplace While the organizational grapevine can never be eliminated, even if there are several advantages of grapevine communication, it can be reduced by removing the need for information. Managing the grapevine can be partly achieved by providing information through good, effective ommunication such as: * supplying sufficient information through the formal communication channel about the concerns that are of importance to employees and staff * present as much factual information as possible as soon as it is obtained * keep information coming on a regular basis esp ecially during times of change when the employees are stressed and wondering what’s going on. Daily communication with them will reduce the pressure of uncertainty. * open the lines of the formal communication channels to receive feedback and concerns. Respond to these as quickly as possible.If concerns are submitted from staff and no response is given by management, rumours through grapevine communication will begin to fill in the communication gap which was created by management. Formal / informal communication channels exist in every organization. Formal communication requires thought and planning prior to distribution; informal communication, however, usually succeeds on its own mostly because of the very effective grapevine. While there are several advantages of grapevine communication, managing the grapevine also requires thought and planning.Even so, it’s very difficult to formalize informal communication, therefore, the best way to cut the grapevine is to provi de accurate, respectful and timely formal communication. http://basiccollegeaccounting. com/2009/05/understand-the-difference-between-formal-and-informal-communication/ FORMAL COMMUNICATION| * Communication takes place through the formal channels of the organization structure along the lines of authority established by the management. * Such communications are generally in writing and may take any of the forms; policy; manuals: procedures and rule books; memoranda; official meetings; reports, etc.Advantages & Disadvantages  of Formal Communication:The  advantages  of formal communication are: * They help in the fixation of responsibility and * Maintaining of the authority relationship in an organization. The  disadvantages  of formal communication are: * Generally time consuming, cumbersome and * Leads to a good deal of distortion at times. | INFORMAL COMMUNICATION| * Communication arising out of al those channels of communication that fall outside the formal channels is k nown as informal communication. *Built around the social relationships of members of the organization. * Informal communication does not flow lines of authority as is the case of formal communication. * It arises due to the personal needs of the members of n organization. * At times, in informal communication, it is difficult to fix responsibility about accuracy of information. Such communication is usually oral and may be covered even by simple glance, gesture or smile or silence. | http://www. easycommunication. info/what-is-informal-communication ————————————————-WHAT IS INFORMAL COMMUNICATION? Informal communication arises out of all those channels that fall outside the formal channels and it is also known as grapevine. It is established around the societal affiliation of members of the organization. Informal communication does not follow authority lines as in the case of formal communication. Informal communication takes place due to the individual needs of the members of an organization and subsists in every organization. Normally, such communication is oral and may be expressed even by simple glance, sign or silence.Informal communication, is implicit, spontaneous multidimensional and diverse. It oftenly works in group of people, i. e. when one person has some information of interest; he passes it on to his informal group and so on. An organization can make efficient use of informal channels to fortify the formal channels of communication. It acts as a valuable purpose in expressing certain information that cannot be channeled via the official channels. It satisfies the people desires to identify what is happening in the organization and offers an opportunity to express dreads, worries and complaints.Informal communication also facilitates to ameliorate managerial decisions as more people are involved in the process of decision-making. Inspite on many advantages, informal communication has certain disadvantages. Informal communication contains facts, deceptions, rumors and unclear data. The informal channels of communication may transmit completely imprecise information that may harm rather than help an organization. In addition, it is impossible to fix the responsibility for its origin or flow of information. However, for the efficient working of any organization both formal and informal communications are required. ttp://www. typesofcommunication. org/communication/verbal-communication/formal-communication/ Formal Communication Formal communication can be considered as communication efforts that are â€Å"dressed up† to fit customary rules and ceremony For example, in a written letter, the formal communication style will demand that the layout of the piece of written communication follow a specific format that includes the date, header, salutation, body of the letter, close, signature lines and any indicators of enclosures all placed neatly upon company letterhead or personal stationery.By contrast, an informal piece of written communication can be as simple as a jotted note to a friend on a torn slip of paper Formal communications are mostly written, although they may now also include formal presentations that are on computer disk, video tape or DVDs, MP3 presentations and other similar electronic reproductions of written communications. Other forms of formal communications include newsletters, legal advisories, invitations, awards, and letters of congratulations.Non-written formal communication devices are in-person communications in the forms of departmental meetings, telephone calls, conferences and special interviews. Some publications that are devoted to a special purpose, such as a company’s annual report, are formal communications. There is a non-verbal component to formal communication as well. The style and manners of the presenter dictate the formalness of a meeting, and this can be immediately seen at the time of introduction of a speaker.Some elements of non-verbal formal communication include maintaining a certain distance from others, standing above the crowd, speaking in formal tones and using formal means of address to others, such as â€Å"Mister† or â€Å"Doctor† when calling upon others. Colloquialisms, which are freely used in  informal communication, are not present in formal communications. Proper English or another language is spoken. Formal communications will follow a chain of command in the flow of the communication, either upwards to or down from managers.The use of formal communication is more prevalent in highly technical areas where a message must be exact and specific, leaving no room for misinterpretation. The written communication is carefully thought out, and planned for a certain effect or result. It often is written in a third person non-personal voice of â€Å"he, she, it, and they† rather than †Å"I† or â€Å"you† voices. Grammar, spelling and layout are important for written communications, and for spoken communications there is an emphasis placed on the quality of the speech voice and pronunciation.Some formal communications are congratulatory, others can be advisory or informational. Legal papers follow a tightly formatted layout that is customary within the professional and widely used by others. Likewise, scientific research papers have a customary format to follow. Any written communication that is expected to adhere to particular rules can be considered to be formal communication, and the actual tone of the piece may range from friendly to threatening. It can be more demanding and imply expectations to the receiver that should create desired results. ttp://www. communication-type. com/what-is-formal-communication/ The messages which are circulating on regulated, preset channels, of an organization are creating the  formal communication. The content of the communication is related to the organization’s activity, to the work and to anything which is related to those. The  formal communication  can consist in verbal messages, nonverbal messages, written, under the shape of letters, telephone messages, radio messages, printed, internal notes. Even some gestures can consist in  formal communication.The messages are transmitted by the authorized ones: on official channels, these arrive to the ones who need to react, to people or machines which need to know the content of these messages. Usually, all  formal communications  are recorded and kept in the organization’s evidence. Are retained copies of these by the transmitter, by the receiver, by all of the desks from the organization which need to know and keep the information. Examples of  formal communications  are given by work commands, reports and financial evidence, reports over sells / inventory, statements referring to the company’s policies, po st descriptions, etc.The  formal communication  can sometimes take place on the horizontal, along the parallel directions of authority. The  formal communication  network from an organization along with the keeping spaces of these communications, are serving to more purposes. It defines the channel on which will be sent important messages. It will be created a transmitting plan of this information, both for the transmitter and for the receivers. It will be indicated the direction towards the persons who will react and to the persons who need to be informed about these actions, their steps and esult. It offers an information storage space which will be necessary on planning the operations and control. It is created an ordered system for the superiors and subordinates, in order to keep each other informed constantly. The  formal communication  network is formed out of formal channels, created by setting a formal system of responsibilities according to the hierarchical stru cture of the organization. The perfect network is the one which contains communication channel from bottom up, downwards and horizontally.Often the direction of horizontal communication is missing or it is inefficient and in this way the accuracy of the information decreases. The situation is appearing because of the lack of permanent circulation of the information between departments, although this is vital for the organization in conditions of existent competition, or the lack of specialists in organizational communication. The downwards communications, from top to bottom, is performed by the manager to the subordinates. There are transmitted provisions and instructions, are identified the employees responsibilities.In an efficient organization, this type of communication has its purpose in motivating the employees, their continuous information about policy, goals and organization strategy. The periodicity is important because it ensures the constant communication. Sometimes this type of communication is gaining a preferred tempt, moving only towards the employees, considered as having priority responsibilities. It can have place even when only the manager is transmitting orders and instructions to the employees, without being too preoccupied about their information.If the organization is in changing, the downwards communication must be used to change opinions, attitudes, to waste restrictions and fear towards misinformation in order to support the employees to comply with these changes. This type of communication requires a feedback. That is why it is completed with bottom up communication, from the employees to the manager. These, as they understand the downwards communication, can communicate their answers. The manager must pay attention to the information he receives, thanks to the employees tendency to say only good stuff to the boss: it may appear the deliberate misinformation. ttp://ezinearticles. com/? Informal-Communication—How-It-Differs-Fro m-Formal-Communication&id=5129153 Informal Communication – How It Differs From Formal Communication oth informal communication and formal communication take place in any organization whether it be business or our personal family lives. But we need to recognize the difference. Informal communication is casual and spontaneous, whereas formal communication is more thought-out and prepared from learned experiences or organized training that present rules and conventions authoritated by business and formal etiquette.Informal communication comes from communication activities outside of those formally learned at home through discipline, or at school through education, or in business through our own personal experiences and formal training. It falls under the social communication of grapevines and rumors, casual conversations and inter-relational activities outside of the formal or public arenas. We do not behave the same way at work as we do at home or at play. I always say that peo ple are at their best at work. We really don't know someone until we've stayed with them outside of work for a few days-or a few hours even, with some people.Informal communication may not be as reliant as formal communication where more accountability is expected. In an organizational setting, such as business, or association and the like, communication is connected with official status-quo or protocols of the formal channels of structure and culture which the line of manager/subordinate reporting system is expectedly accepted. In order to understand informal communication, we need to understand formal communication and then realize that informal communication is what takes place without the formal addition of convention and ceremonies.In business the different forms of formal communication include departmental functionality, activities taking place within meeting and conference settings, verbal and written communication through telephone, memos and bulletins, etc. It is safe to al so recognize that informal communication may be vulnerable to being deceptive and imprecise in its casualness – conscious or unconscious. In a formal setting, people take the time to recognize the consequences of transmitting any wrong or incomplete information. But in an informal setting, the quality of communication may be affected by the more relaxed or careless attitude or behaviour.However, both formal and informal communication is found in an organization, depending on the level of business experience and training one possesses in his or her personal life. An organization can make efficient use of informal communication by confirming and affirming that which is being communicated by the untrained or less trained individual Informal communication, like formal communication can be expressed verbally or non-verbally by words, tone of voice, signs such as glances and gestures and even silence.For the purpose of effective communication, one needs to identify and affirm anyth ing that may be communicated, if unsure of the true meaning behind the communicator. Article Source: http://EzineArticles. com/5129153 http://www. blurtit. com/q616802. html Formal communication  is when people use the rules of language in a conversation or in writingformat. In a conversation, it would be more likely for you to use  formal communication  when in aninterview  or writing a letter to a business or maybe work. Informal  communication  is when people do not use the rules of language and may use slang in conversation.It would be more likely for you to use informal  communication  when you see a friend on the streets and you have a chat. It would also be informal like chatting on MSN or Facebook. The main difference between formal and informal  communication, aside from the language that is used, is the setting in which we use them. Formal communication  would be used in a formal setting where  communication  efforts are ‘dressed’ up in order to impress. For example, in aninterview  to get into University, you would not use slang or colloquialisms. Informal  communicationis of course the opposite of formal.When using informal language, the rules of language that are applied to  formal communication  are not applied so people use many more colloquialisms and often  slang words. This form of  communication  is most commonly used face to face between a friend of relative although due to advancements in  communication  technology, informal language is now used in texting, talking  on the phone, on social networking sites or an instant message conversation. Other examples of  formal communication  can also be non-verbal for example in a letter.In this circumstance and in others, it is important to address people in the correct way for example, Sir, Madam or Doctor. When beginning a letter to a person you do not know, you must start with ‘To Whom it may concern’. When in a formal sit uation such as  at work  or in an  interview, some people tend to  adopt  a more formal tone of voice. For  formal communication  in written form, impeccable grammar and spelling is a must. For spoke  communication, a  great deal  of emphasis is placed on the quality of the speaking voice and correct pronunciation.We use informal  communication  throughout most of our days. You may greet your friends or relatives with a hug or kiss rather than a formal handshake. You will become much more relaxed around these people and not feel the need to make an effort with your voice. You will be less careful with your language choices and more inclined to use colloquialisms and perhaps even slang, if you are around your friends. You will often use informal communication when you know people well such as freind and family. Some friends or family memebers may use terms that only their own group would understand.Local groups might have their own ways of speaking, for exampl e some people in sothern england might say things like ‘ hi you mate, how's it going?. ‘ if you belong in this group, you will appreciate this as a warm friendly greeting. Formal communication is for example, at a hospital reception you might expect the receptionist to say somethin like:'good morning. How can I help you? ‘ this formal communication might be understood by wide range of peole. Formal communication also shows respect for others. nformal communication would be like what we are doing here, online chatting or just having a conversation with a friend.Formal Communication would be writing a business or other letter within the guidelines of that genre. Such as a cover letter for a resume', or a thank you letter or note for a present received. http://www. easycommunication. info/formal-communication ————————————————- FORMAL COMMUNICATION Websites D esigning|access to mysql|Software Development India|home broadband offers|Serviced Offices in London Formal communication is that which is connected with the formal organizational arrangement and the official status r the place of the communicator and the receiver. It moves through the formal channels authoritatively accepted positions in the organization chart. Formal communication is mostly in black and white. Formal communication can be defined as, â€Å"A presentation or written piece that strictly adheres to rules, conventions, and ceremony, and is free of colloquial expressions. † It connotes the flow of the data by the lines of authority formally acknowledged in the enterprise and its members are likely to communicate with one another strictly as per channels constituted in the structure.Thus, it is a purposeful effort to influence the flow of communication so as to guarantee that information flows effortlessly, precisely and timely. It emphasizes the essence of formal channel of communication. The different forms of formal communication include; departmental meetings, conferences, telephone calls, company news bulletins, special interviews and special purpose publications. The main advantage of formal communication is that the official channels facilitate the habitual and identical information to communicate without claiming much of managerial attention.Essentially, executives and mangers may devote most of their precious time on matters of utmost significance. But at the same time, the weakness of formal communication should not go unaccounted. Communication through channel of command greatly obstructs free and uninterrupted flow of communication. It is, generally, time consuming, cumbersome and leads to a good deal of distortion. 3http://management. about. com/od/begintomanage/tp/newmgrmistake. htm Managing can be a little difficult at first. A recent poll found that more than 50% of managers received NO training before starting the job.Here i s a list of the most common mistakes new managers make so you can avoid making them too. (If you think I missed one, use the â€Å"Readers Respond† link at the bottom to add a new one. ) 1. Think you know everything. If you were just promoted to Production Manager, you may feel you know everything about production. Even if that were true, and it isn't, you sure don't know everything about the most important part of your new job, managing people. Listen to the people around you. Ask for their input when appropriate. Keep an open mind. 2.Show everyone who's in charge. Trust me, everyone in your group knows who the new manager is. You don't have to make a big show about being â€Å"the boss†. You do, however, have to demonstrate that, as the boss, you are making a positive difference. 3. Change everything. Don't re-invent the wheel. Just because the way something is done isn't the way you would do it, it isn't necessarily wrong. Learn the difference between â€Å"differe nt† and â€Å"wrong†. 4. Be afraid to do anything. Maybe you didn't ask for the promotion. Maybe you are not sure you can do the job.Don't let that keep you from doing the job the best you can. Upper management wouldn't have put you into the job if they didn't have confidence that you could handle it. 5. Don't take time to get to know your people. Maybe you worked alongside these people for years. That doesn't mean you know them. Learn what makes them excited, how to motivate them, what they fear or worry about. Get to know them as individuals, because that's the only way you can effectively manage them. Your people are what will make or break you in your quest to be a good manager.Give them your attention and time. 6. Don't waste time with your boss. Since he/she just promoted you, surely he/she understands how busy you are and won't need any of your time, right? Wrong. Your job, just like it was before you became a manager, is to help your boss. Make sure to budget ti me to meet with him/her to both give information and to receive guidance and training. 7. Don't worry about problems or problem employees. You can no longer avoid problems or hope they will work themselves out. When something comes up, it is your job to figure out the best solution and get it done.That doesn't mean you can't ask for other's input or assistance, but it does mean you are the person who has to see it gets taken care of. 8. Don't let yourself be human. Just because you are the boss doesn't mean you can't be human, that you can't laugh, or show emotion, or make an occassional mistake. 9. Don't protect your people. The people in your group will be under pressure from every direction. Other departments may want to blame you for failed interfaces. Your boss may want to dump all the unpleasant jobs on your department. HR may decide the job classifications in your area are overpaid.It's your job to stand up for your people and make sure they are treated as fairly as possible. They will return the loyalty. 10. Avoid responsibility for anything. Like it or not, as the manager you are responsible for everything that happens in your group, whether you did it, or knew about it, or not. Anything anyone in your group does, or doesn't do, reflects on you. You have to build the communications so there are no surprises, but also be prepared to shoulder the responsibility. It goes hand-in-hand with the authority. 3. http://www. ehow. com/info_8423578_implications-organizational-change. tml Implications of Organizational Change A static environment can quickly antiquate an organization. Therefore, change is a constant and necessary requirement for organizations to stay competitive and survive in this volatile global economy. Organizational change can help streamline business processes and eliminate redundant systems or groups. However, it can also have negative consequences. To minimize the negative impacts, strategic change in an organization should always seek to achieve advancement in both business and employee performance.The overall change process should reflect a â€Å"win-win† situation for both the organization and its employees. The Process of Change * To implement sustainable organizational change, companies employ a three-prong phased approach. The most important and difficult phase of the process is unfreezing, which involves identifying and unlearning wrong past behavior that are sometimes ingrained in an organization's culture. The most significant indicator of success at this phase is employee acceptance. If an organization manages employee resistance promptly and effectively at this stage, it will ensure the success of the next two phases.The second phase, changing, involves replacing past behavior with new behavior through significant redevelopment and training. Refreezing, the final phase of the process, reinforces and sustains the new behavior through continued visibility and measurement of success. One reinforcement technique is the employment of a praise and reward system. Praise and reward systems elicit high performance and motivate employees to embrace change. Employee Resistance to Change * A changing organization should not ignore the human element. It is important to change business activities within a company.If employees are not involved or are not willing to accept change, the process is likely to fail. Employees resist change because they are afraid that to lose a job or have to take on additional responsibilities that an employee is either unqualified or unequipped to handle. Using encouraging and inspiring techniques to implement change demonstrates to an employee that she is not being forced to accept change, but is an integral part of the process. An employee feels like a significant contributor in the work place environment when he is part of a successful revolution. * Sponsored Links Change Mgmt Training Certification training to manage the people side of change www. change-ma nagement. com Employee Turnover * After a major reorganization, businesses typically undergo some employee turnover. An employee may feel that the environment is too unstable and might seek employment elsewhere where she feels more secure. High employee turnover can severely affect an organization's productivity due to loss of skilled workers and the need to recruit and train new people. Sometimes the loss of resources can also result in loss of business revenue as an employee may take key accounts with him.To abate employee resistance and turnover, an organization should initiate a deliberated change management process that explains the significance and implications of the change and guides employees afterward. Deteriorating Work Climate * Organizational changes that lead to ambiguity and job uncertainty create a declining work environment, which can negatively affect the economic health of an organization. The most detrimental impact is mortality, which is a clear sign that a busi ness transformation has gone horribly wrong.An organization can die when change occurs too quickly or erratically. In a deteriorating environment, employees become self-preserving, less productive, unmotivated and fearful. Avoiding ineffective changes and implementing positive ones will promote a productive corporate culture and prevent organizational death What could it have done differently to facilitate the changes? * Ensure that the platform for change are fully understood through consultation with those involved * Develop ; communicate a vision with credible and honest explanation of why change is required. Determine of what needs to occur to move from the current to the future scenario. * Plan implementation period carefully. * Determine how the change process will be overlaid on day to day activities * Involve the people impacted by the change in the planning process such as their commitment and motivated to support the change. * Define ; communicate objectives, responsibilit ies and timescales carefully. * Seek advice on implementation methods and timescales from expert. Meet with others who have implemented change and learn from them http://humanresources. bout. com/od/changemanagement/a/change_planning. htm Planning and Analysis in Change  Management While the  executive vision and support, clearly communicated, is important, it is not enough. More fundamental approaches to planning and analysis need to occur to encourage effectivechange management. * Assess the readiness of your organization to participate in the change. Instruments are available to help you assess readiness, as well as qualitative information from internal or external staff and consultants. Answer questions such as these.What is the level of trust within your organization? Do people feel generally positive about their work environment. Do you have a history of open  communication? Do you share financial information? * These factors have a tremendous impact on people’s a cceptance of and willingness to change. If you can start building this positive and supportive environment prior to the change, you have a great head start on the change implementation. * Turn the change vision into an overall plan and timeline, and plan to practice forgiveness when the timeline encounters barriers.Solicit input to the plan from people who â€Å"own† or work on the processes that are changing. * Gather information about and determine ways to communicate the reasons for the changes. These may include the changing economic environment, customer needs and expectations, vendor capabilities, government regulations, population demographics, financial considerations, resource availability and company direction. * Assess each potential impact to organization processes, systems, customers and staff. Assess the risks and have a specific improvement or mitigation plan developed for each risk. Plan the communication of the change. People have to understand the context, t he reasons for the change, the plan and the organization’s clear expectations for their changed roles and responsibilities. Nothing communicates expectations better than improved measurements and rewards and recognition. * Determine the WIIFM (what’s in it for me) of the change for each individual in your organization. Work on how the change will affect each individual directly, and how to make the change fit his or her needs as well as those of the organization. Some respondents found the development of a theoretical underpinning for the change effective in helping individuals understand the need for change. * Be honest and worthy of trust. Treat people with the same respect you expect from them. Effective change management can help you successfully implement any change necessary for your future prosperity and profitability. 4. http://smallbusiness. chron. com/happens-organization-changes-its-strategy-2690. html What Happens When an Organization Changes Its Strategy ? Strategy is the term given to the overarching goals and objectives of a business. Strategy decisions affect what line of business a company is in, who it serves and how it serves them, as well as how the company operates internally. It an be difficult to predict exactly what will happen when an organization changes its strategy, but companies experience a number of common positive and negative effects when going through a strategic transition. Sponsored Link Leadership Development Program in SG in Feb. For Mid-level Managers from US$7660. Find out now www. ccl. rg/APAC Significance Organizational strategy guides all managerial decisions from the front line to the board room. Strategic plans act as a roadmap that helps businesses to achieve the grand vision of their owners and top-level executives in practical ways. Changing an organization's strategy can change the way the organization operates, altering everything from organizational structure to the daily routines of employees. Pr ocess The process of changing a corporate strategy can be broken down into four distinct steps: planning, implementation, monitoring and review.In the planning stage, managers form their strategic vision into concrete, time-bound goals and objectives. Research and testing are vital in the planning stage, as managers attempt to gain as much information as possible about the viability of the change. The implementation phase sees the change put into action according to the plan. Monitoring is a less of a phase and more of a continual activity that helps managers to gain insight into how well their plans are working and pinpoint potential problems. In the review tage, managers analyze information gained from monitoring activities and decide whether the strategy needs to be altered yet again. Positive Effects Changing strategy can have a number of positive effects. New strategic directions can help a company to adapt to changes in the legal environment or the marketplace. New strategies can help a company to perform more effectively or cost-efficiently, or can help them to enter a new, more profitable industry or market segment. Changes in strategy can also help a stagnant company to reclaim its former growth rates. Negative EffectsNot all of the effects of change are positive. Internal employee resistance can be a major barrier to effective change implementation, as certain people strongly resist any kind of change to the status quo or daily routine. There is also always the possibility of failure in new initiatives, leaving a company in a worse position than it was before the change. Considerations Regular changes in strategic direction are healthy and natural for a successful company. Markets, technology, legal issues and operational trends do not stay stagnant, and neither should a dynamic, adaptable company.Involve a wide range of people in your monitoring and planning activities on a regular basis to fully leverage the creativity of your workforce. http://www . ehow. com/about_6622983_organization-change-strategy. html Organization Change Strategy Organizational change is when an organization moves from one structural state to another. This process can happen in any number of forms and can involve corporate structure, strategy, processes, technology used, or culture, among others. Change can be small and incremental, or it can radically change the way an organization works, from the ground up.Why Do Organizations Change? * Organizations change due to internal or external factors. Examples of external environmental factors include workplace demographics, or what employees look for in benefits or bonuses; what technology is available to do the job more efficiently; and what the customer base is interested in buying and for how much. Internal environmental factors might include organizational growth, for example, becoming too large for former organizational structures, or poor performance. Resistance to Change * Individuals will each react to change in their own way, from active resistance to active support.Active resistance is the most disruptive to change, although by listening to the points of people who oppose the change, you can learn valid problems with your change strategy and your end goal. Some of a company's most committed employees might be the most vocal opponents of a change effort. Some of the primary reasons for active resistance include disrupted habits, having a personality that is change-resistant, being uncertain about the person's place in the company after the change takes place, having too much change recently, or being deprived of power. Unfreezing The first step for effective organizational change is known as unfreezing. Make clear the vision for change, communicate it to your employees and create a sense of urgency that the change is actually needed. From here, you can garner support and build a sense of community behind the change and get employees to feel like they had input in the change as well. Executing * Executing change is the actual process of the change itself. As the change happens, continue providing support for your employees who are experiencing the change, and point out small successes as they happen to keep spirits up about the change.As obstacles arise, eliminate them to prevent them from building up and increasing resistance to the change that is already in progress. Refreezing * Once the change has occurred, refreeze organizational culture. You should show to your employees how you've succeeded by executing the change, as well as showing where more change might be beneficial. Use this to create a culture of change instead of a staid one, which will allow future changes

Computer Technology And The Field Of Criminal Justice...

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Starting from the days of â€Å"beat cops or bobbies and their runners who helped collect information; the law enforcement branch of the criminal justice system has had an interesting evolution. In today s world, the use of technology assists in this effort. The introductionRead MoreA Brief Note On Criminal Justice Jobs And Duties1192 Words   |  5 PagesProfessional Plan Kaniesha Rivers Bryant Stratton College COMM 115 Ms. Neal July 14, 2015 â€Æ' Abstract This paper focuses on criminal justice jobs and duties. In this paper I will break down the different type of education, skills, and requirements you will need for three different types of job fields. I will also give annual salaries for the state I am located in which is Ohio. Criminal Justice is one of the biggest fields in the world besides the medical field. This is my field of choice becauseRead MoreForensic Science in the 21st Century Essay1445 Words   |  6 Pagesand the people that are involved. Forensic science has a connection with the courts to ensure crimes are getting solved and justice is being served to those that commit crimes. With the help of forensic science, crimes are being solved from a human and technological aspect. This paper highlights numerous discussions on how forensic science plays a role in criminal justices system, security, media and the law. Forensic science is a separate entity from the police; although a large portion ofRead MoreForensic Science in the 21st Century1440 Words   |  6 Pagesand the people that are involved. Forensic science has a connection with the courts to ensure crimes are getting solved and justice is being served to those that commit crimes. With the help of forensic science, crimes are being solved from a human and technological aspect. This paper highlights numerous discussions on how forensic science plays a role in criminal justices system, security, media and the law. Forensic science is a separate entity from the police; although a large portion of